If you’ve read me for more than a few minutes you know I have quite a reputation for shaming terrible PR pitches. In fact, I suggest taking me off of all of your mailing lists unless you are the people I’m about to talk about, who have finally cracked the code to amazing PR.
Yesterday I got an enormous, 30 pound box in the mail. I opened it up to find a splintered crate nailed shut from “Blithe Hollow Cemetery”.
Inside the box was a layer of sod, a tiny shovel, and a ton of graveyard dirt. After a half hour of digging I found all sorts of bricks and meters and strange paperwork, and in the center I found a burlap-wrapped, hand-harved wooden coffin.
And inside the coffin I found the most bad-ass, handmade, wire skeletoned zombie I’ve ever been sent anonymously in the mail.
Inside the coffin were remarks from the funeral director and a special note to me explaining that I’d been sent this box in commemoration of the opening of the movie, “ParaNorman,” which the creators thought celebrated the joy of weirdness just as much as my blog and book do. This, people. This is how you do PR.
And, in unrelated news, it’s time for the weekly wrap up.
What you missed on Ill-Advised:
What you missed in my shop (tentatively called “Eight pounds of uncut cocaine” so that your credit card bill will be more interesting.):
What you missed on the internets:
This week on shit-I-didn’t-come-up-with-but-wish-I-did-because-it’s-kind-of-awesome: