Actual email I received (which is almost identical to a dozen emails I’ve been sent by other companies this week):
Good Afternoon, I wanted to share with you these new video from GM that show why the 2010 Chevy Equinox is one of the most family-friendly and technologically advanced vehicles on the road. Watch as Whitney Krause, a mother of two, takes you through all the neat new features that helped make the Equinox a North American Truck of the Year Finalist. I’ve included the embed codes as you are welcome to post these videos on your site. (numerous videos inserted). Thanks for your time.
Of course I emailed him right back:
Weird. My blog is also award-winning, family-friendly and technologically advanced. I’m including my paypal address as you are welcome to send me free money from your account. Thanks for your time. ~ Jenny
Shockingly, Chevy has not sent me any money whatsoever. THEY HAVEN’T EVEN RESPONDED TO MY EMAIL. It’s like they don’t even want to give me money in exchange for absolutely nothing. And at first I was all, well…maybe they think it’s ludicrous to ask someone to give you something valuable for absolutely no reason whatsoever, but then I went back and reread their email about how they’d like me to paste their crappy car commercials all over my blog even though it would only benefit themselves so I’m pretty sure they must understand the basic concept. The whole thing is really very confusing. In fact, I’ve actually started responding with the you-can-send-me-money-for-no-reason email to all irrelevant, impersonal, mass-emailed blog pitches from people who believe bloggers are so desperate for material that they’re grateful to serve as a billboard for large corporations and so far none of them has sent me any money. Honestly, it’s almost like this kind of marketing doesn’t work at all.
UPDATED: Mrs. Dash is an asshole who will kick you while you are down:
Comment of the day: You should just email them a different picture of your cat every day with no explanation. This is really the only way I’ve found to fight spam. ~ Allie
UPDATED X 2: In the interest of fairness, I got a rather disarming email from Chevy who didn’t offer me money or a car with wolves airbrushed on the hood or anything else but who didn’t threaten to sue me so that’s a pleasant change of pace. From Chevy Director: “I’m sorry we sent you that pitch. I’m embarrassed, too — not only because that’s not how we like for Chevrolet to represent itself or how we like to talk with people, but because I agree with you 100% that this kind of “marketing” doesn’t work at all. It’s cheesy, it’s impersonal, and it belies a complete misunderstanding of how the social web works. Frankly, I’m glad you blasted us on your blog — because we had it coming for that pitch, and because I’m going to send your post to everyone in GM communications and marketing (not just Chevrolet) as a reminder and an instruction on how NOT to talk to people (whether they’re bloggers or Twitterers or not). We don’t usually talk with people that way, but on this occasion we did and it makes my entire program seem clueless; I want to make sure it doesn’t happen again. So in a weird way, thank you for the rather unpleasant medicine.”
I’d call that a win for bloggers and marketers.